In the beginning...
I spent my lean years at ad shops in & around NYC, finally hitting the Big Time™ at Bozell Worldwide Advertising on the huge Bell Atlantic Mobile (now Verizon) account.
Go West!
A trip to the post-grunge-yet-still-grungy Pacific NW inspired me to quit, load my car & make like the Joads (or Clampetts, for you non-literary type) for the opposite coast.
At the center of the gaming universe
Who knew when I joined gamemaker Wizards of the Coast that it would soon be home to a cultural phenomemon -- the Pokémon Trading Card Game -- with me as lead copywriter. Other mega-licenses I took lead on: MLB, Star Wars & Harry Potter.
Flying solo
After 5 years at WotC, I decided (with the gentle nudging of a massive layoff) to go the freelance route. My first big client was...Pokémon USA, no longer a WotC brand. Gen Con, the country's #1 game convention (also once part of WotC), has tapped my talent for 6 years. Other notable clients have included drugstore.com, Coca-Cola, Music Machine instrument distributors (for Gibson & Fender guitars), InStar insurance software & Big Brothers/Big Sisters of Long Island.
